Home front - executive summary

Post Date
18 July 2023
Read Time
1 minute

The case for environmental action - particularly on climate change - is clear, and a host of research demonstrates that public awareness of the problem is high. And yet the adoption of even simple solutions remains low. There is a disconnection between our knowledge and our behaviour. The 21st Century Living Project was created to look rigorously and honestly into this gap. For this research, we pooled our skills and resources with those of Homebase and The Eden Project. Close to 100 ordinary households spent 18 months finding out what they could achieve. Or - just as important - explaining frankly what got in the way. This is the executive summary.

Download the full executive summary:

Home Front

First published in 2010

Recent posts

  • Sunlight gleaming on solar farm
    Insight

    28 August 2025

    3 minutes read

    Seeing the big picture on solar glare

    by Mark Ashby


    View post
  • California poppy, California state flower
    Insight

    27 August 2025

    4 minutes read

    Navigating California’s climate disclosure bills: What businesses need to know

    by Jackie Ruggiero, Emma Lawrence, Brianna Betts


    View post
  • Insight

    26 August 2025

    3 minutes read

    GRI 101 and the future of biodiversity reporting: Key changes & why it matters

    by Jane Gan, Shan Min Tan


    View post
See all posts